A famous author once said you can’t hit a target you can’t see. So what is the social media target you want your team to hit? If you don’t know, trust me they are hitting a target, just not likely the one you want them to hit.

You have likely already had to deal with the aftermath of an overzealous leader letting it rip in the Social Media stratosphere. If you haven’t, you will! Assuming, of course, you have no strategy in place.

Friend, you need to cover the topic of Social Media in your training as you would for any other important topic when processing a new employee or volunteer. The reason, to protect the reputation of your church and those who call the church home.  Unfortunately, it only takes one person to create the wrong kind of buzz and stir up the hornets’ nest.

When a team member lets loose on Social Media I think most of us can agree it causes more harm than good. Many times it causes dissension or division, and rarely do we see folks come to a blood stained cross!

So what do you want to see from your key leaders as it pertains to interacting on Social Media?  That is a question you need to ask and then place those thoughts on a sheet of paper.  If you find yourself with writer’s block, ask yourself what you don’t want to see and soon the words will start flowing.

You will quickly come up with your list. Let’s call that list your rough draft.  Get another set of eyeballs on your list. Ask a trusted team member or two what you may have missed. Continue to tweak until you have a written Social Media Strategy for Key Leaders.

Make it simple, for example here is what we want to see:

  • Be seen as a person who is gracious and kind
  • Celebrate what God is doing in your life or the church
  • Promote events; men’s, women’s, singles, guest speakers
  • Bible verses
  • Share resources that are approved by your church
  • Celebrate family moments. Bragging on your kids, wife, etc.
  • Encouraging others
  • Modeling Humility, Care, Love

Here is what we don’t want to see

  • Posting toxic or contentious topics
  • Crude jokes
  • Spilling your dirty laundry
  • Pictures of friends and family in bathing suits
  • Pictures of people partying
  • Responding to posts or going back and forth with others on a volatile subject

The lists are meant to get you thinking. You need to create lists that best serve your church.  The intent here is to have a standard and to have the Social Media conversation. Dealing with it on the front side may save you pain on the back side. Lastly, we are called to honor Christ in all that we do and that includes our conduct with Social Media.

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